Get a single source of truth for Store metrics.

Built to accelerate data teams
All your data in one place
No more tab surfing to get your daily reports. Get everything in one place – updated everyday at 10.

- Data models for your analytics team to quickly pull data, with confidence.
- Create daily summary for different teams with FREE google script based infra
- Comes with a data sanity dashboard so you can quickly verify if everything is in place.
Create custom slack alerts so you never miss a beat.
We provide a google script based Alert setup so you can set Slack alerts to catch issues that you have experienced once. Don’t get fooled twice.
- Set custom alerts on frequent issues like drop in CR, incorrect LP, or high CAC
- Set alerts on checkout details like discount value, or percentage of COD orders, or orders from a pin code.
- Data quality and availability alerts for data team.
- Set alerts for 404 errors, broken links, incorrect landing pages for campaigns.

Ads reports from Meta and Google with correct conversion numbers.
We combine Ads data with GA4 and Shopify sales to give you a single source of truth on marketing. Don’t let anyone fool you with other numbers.
- Daily report on marketing spend, visits, conversions using Shopify sales and GA4 for attribution
- Complete funnel from Ad click -> Item purchase for each campaign.
- Set alerts to detect high bounce rates, low CR, low ROAS campaigns, etc.
- Landing Page report for optimisation
- Cohort retention, LTV and other long term metrics.
Insights on the store and merchandise
Using Shopify sales data, we create item level summaries so you can dig into each item and it’s impact on customers.
- Checkout and e-commerce funnels by item
- Item re-purchases, repeat rate, and LTV trends by first item purchased
What is a single source of truth?
Each data source contains the ‘TRUTH’ for a metric.

GA4 provides event level data for product analysis. It links Shopify data with reports from Meta and Google Ads.

Shopify provides order and customer data. It is the truth for attribution, sales and all customer metrics.

Ad reports provide spends, impressions, reach, and clicks. We add data from GA4 and Shopify to get the rest.
We put them together to create a single source of truth.
We collect data from all these sources and combine them together so they become one coherent picture of the business.
What you get in 4 weeks
All your data in BigQuery
We set up data transfers and storage in BigQuery. All the data models we build will be available here for your team.
A trained team
We will do the heavy lifting, but your team will be involved to make sure they learn how to deal with this setup and get more value out of it for months/years to come.
Reports and Infra
We create reports and dashboards on Looker Studio.
Our custom built alert and daily summary setup. Your team will be able to modify and extend these.
Pricing
Base Plan
INR 2,50,000 / $ 8,000
FAQs
No. We build all the tables on your bigquery account. So your data stays in your control.
We will help your data team build the reports on top of the data models we provide. If they are not able to do this, we will do it for them.
We keep the team in loop everyday over calls as we proceed with the setup. We also mentor them for a month after the setup is complete (3 hrs every week) so they get used to working with the data models.
Depending on your ad accounts and order volume. Can range from $20 – $50. This is for data pipeline and warehouse tools.
We charge a hourly rate of 2.5 k / hour for additional sources.
